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Our Story

We began our baking journey in 1943 with the launch of our iconic Tenderflake® lard - which has been the secret ingredient for that delicious light and flaky crust that you’ve come to expect. But then we wanted to be more of a helping hand in the kitchen, so we introduced ready-to-bake pie shells, tart shells, and puff pastry. All made from the same quality that makes Tenderflake® a household name.


For 70 years Tenderflake has delivered ‘flaky pastry every time’ so that you can give the best to your family.

Now, Tenderflake wants only the best quality for your family, so we’ve improved our recipe to only be made with simpler ingredients that tastes more homemade